In the 4-Box activity plot of sales rep behaviors, securing displays week after week is the greatest and most important discipline of Execution. That’s why our Display Tracking Awesomeness survey is the cornerstone of CPG Data’s Execution Management System!
Frequency: Weekly (HIGH)
Revenue Driver: Immediate (HIGH)
What if you knew your display support of feature results before your retailer? Having your sales team use CPG Data is like having a quarterback in the NFL getting real time photos of the defense in between series. It allows you to make adjustments WHILE IT STILL MATTERS!
Frequency: Monthly (MEDIUM)
Revenue Driver: Current (MEDIUM)
This is more than a “supplier compliance” tool. It is the fastest and easiest tap handle survey on the market! You’ll love the month over month tracking of trends by supplier, by brand, by segment, by chain, or by sales territory. CPG Data’s THS survey is the first comprehensive market share measuring system for the keg beer!
Frequency: Monthly (MEDIUM)
Revenue Driver: Immediate (HIGH)
This survey was created by our first distributor customer who said: “I’m sick and tired of paying for new points of distribution and then finding out that the product never made it to the shelf! Tony says he’s now saving up to 40% on monthly PFP dollars by paying only against placements that are tracked by CPG Data’s NPP survey!
Frequency: Monthly (MEDIUM)
Revenue Driver: Immediate (HIGH)
This survey was created by our first distributor customer who said: “I’m sick and tired of paying for new points of distribution and then finding out that the product never made it to the shelf! Tony says he’s now saving up to 40% on monthly PFP dollars by paying only against placements that are tracked by CPG Data’s NPP survey!
Frequency: Monthly (MEDIUM)
Revenue Driver: Immediate (HIGH)
Are you down with OPP? Or up with OPP? Track all of your on-premise promotions with CPG Data’s OPP survey. The summary of promotions by brand will save your team hours if not days and the insight on where your resources are going (or not) help you make better allocation decisions that drive desired results!
Frequency: Weekly (HIGH)
Revenue Driver: Delayed (LOW)
We’ve all done it… You see a great display – or a terrible one – at 7:30 AM and by the time you’re with that person so many things have happened that the details are fuzzy and the coaching opportunity has passed. With the MGR survey, managers can “capture & caption” what they see in the market and reference a photo for a fact-based discussion later. CPG Data’s MGR survey is an investment in the development of your people!
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“Congratulations to CPG Data for providing Admiral Beverage with a great sales tool! My Brand Managers are saving 4 office hours a week because of CPG Data. Compiling pictures for our numerous incentives is now an easy process and our suppliers love CPG Data. The professional pictures have reinforced the fact that we are a Best in Class Beer Distributor.”
General Manager, Admiral Beverage Company
“On our MBO's with displays we had issues on verification; when, where and the number of cases. With CPG Data it's all rolled up by supplier or by chain account by a push of a button.“
General Manager, Miller of Denton
“We have been with CPG Data for about a year now. We use the display tool to track weekly display results for our house, by supplier & size. The app is fast and easy to use for the sales reps in addition it doesn’t flood your inbox with emails. Everything you need is in the cloud and all the recapping is done for you. We just started with the new draft survey app [Tap Handle Survey] which we are excited to have.“
General Manger, ROGO Distributors
"The CPG data program allows us to get real time information on display support of feature execution without having to physically make every store. It also allows us to get a quick recap of all display activity, including competition, and through the reporting functions it allows for a quick sorting of information by salesman, DM, chain account,etc. The CPG Data program is part of our daily activities that reinforce selling more beer and I would highly recommend it for all wholesalers."
Executive Vice President of Malt Beverages, Glazer's
“We use CPG Data every single day at Mesa Beverage. We track display execution against chain features, we review trade execution with our suppliers, and we use the photos internally to coach and train our sales team on our execution standards at retail. And the new Tap Handle Survey helped us identify a weak competitor in the market and provided us with a target list by sales rep to increase our on-premise market share.”
President, Mesa Beverage, Inc.
“The CPG Data Team understands our business! They have supported us throughout the year and have been very responsive in helping us to capture and identify the metrics that drive our business. This is the best new service to measure retail execution in the industry.”
General Manager, Capital Distributing
Most of our customers can be up and running with CPG Data in less than 48 hours.
There’s no extra hardware to purchase, no software to load, and no legacy system integration to manage!
We hope you like your RAS vendor because we don’t provide RAS and we want you to keep doing business with them.
CPG Data is a cloud-based service support by Amazon Web Services with emergency back up, enhanced security, and dedicated protocols for a 99.999% uptime guarantee. All data is stored and accessible for 24 months.
2201 Francisco Drive
Suite 140-236
El Dorado Hills, CA 95762
1-888-211-6869
tracy.neal@cpgdata.com
