Discover a complete tracking solution that provides insights and evidence so you can sell more product. CPG Data solves the hassle of reporting floor displays and makes tracking incentives easier than ever! Get started by booking a FREE DEMO now!
As the ONLY revenue generating employees in your organization, Sales Merchandisers and Sales Reps should spend as little time as possible doing administrative “surveys” and a majority of their time Selling and Servicing their accounts. You knew that. But we know it too, because one of our core values is #credibility.
We’re not IT folks or private equity investors attempting to force technology into your culture just to make high returns. We’re 3-tier people… and we’re not perfect, but when we talk, you’ll know that we know your business. You won’t have to explain it to us, for once. Isn’t that a good place to start when planning how you’ll track incentives, goals, contests, and activation targets – whether they’re in-house or driven down from your supplier partners.
CPG Data was created and designed by distributor, supplier, and retailer leaders.
We understand the entire Sales Performance Management process and how it impacts everyone in your organization. Albert Einstein drives our mission, "Simple, but no simpler than necessary."
Our design has one goal: protect sales rep's time in the trade. Everything we create must pass the "that was easy" test in real market testing with sales reps!
If it’s tied to variable compensation for sales teams, its in our wheelhouse. Activation goals require photo evidence or “proof of life” in market.
We’ve tracked over 350 million cases across chain, independent, on-premise, and special event/venue channels.
Congratulations to CPG Data for providing Admiral Beverage with a great sales tool! My Brand Managers are saving 4 office hours a week because of CPG Data. Compiling pictures for our numerous incentives is now an easy process and our suppliers love CPG Data. The professional pictures have reinforced the fact that we are a Best in Class Beer Distributor.
On our MBO's with displays we had issues on verification; when, where and the number of cases. With CPG Data it's all rolled up by supplier or by chain account by a push of a button.
We have been with CPG Data for about a year now. We use the display tool to track weekly display results for our house, by supplier & size. The app is fast and easy to use for the sales reps in addition it doesn’t flood your inbox with emails. Everything you need is in the cloud and all the recapping is done for you. We just started with the new draft survey app [Tap Handle Survey] which we are excited to have.
The CPG data program allows us to get real time information on display support of feature execution without having to physically make every store. It also allows us to get a quick recap of all display activity, including competition, and through the reporting functions it allows for a quick sorting of information by salesman, DM, chain account,etc. The CPG Data program is part of our daily activities that reinforce selling more beer and I would highly recommend it for all wholesalers.
We use CPG Data every single day at Mesa Beverage. We track display execution against chain features, we review trade execution with our suppliers, and we use the photos internally to coach and train our sales team on our execution standards at retail. And the new Tap Handle Survey helped us identify a weak competitor in the market and provided us with a target list by sales rep to increase our on-premise market share.
The CPG Data Team understands our business! They have supported us throughout the year and have been very responsive in helping us to capture and identify the metrics that drive our business. This is the best new service to measure retail execution in the industry.
We’re not done. Our platform has had new feature releases for 43 quarters in a row! We’re always updating and creating new capabilities based on our distributor partner’s feedback. Together, we’re building the full Sales Performance Management ecosystem that will make you proud to submit your activation results to your supplier partners. Together, let’s show them how amazing your sales teams are! When that happens, we smile and celebrate with you!
2201 Francisco Drive
Suite 140-236
El Dorado Hills, CA 95762
1-888-211-6869
tracy.neal@cpgdata.com
Founded in 2013, CPG DataTM is the leader in Sales Performance Management for the 3-tier industry. We’re dedicated to the middle tier, partnering with beverage distributors by providing real time mobile incentive and PFP tracking platform. And because we’re driven by photos that contain 2.3 billion points of data, we’re data science experts too!