The #1 Platform for
Sales Performance Management

Discover a complete tracking solution that provides insights and evidence so you can sell more product. CPG Data solves the hassle of reporting floor displays and makes tracking incentives easier than ever! Get started by booking a FREE DEMO now!

Selling and Servicing Accounts

As the ONLY revenue generating employees in your organization, Sales Merchandisers and Sales Reps should spend as little time as possible doing administrative “surveys” and a majority of their time Selling and Servicing their accounts. You knew that. But we know it too, because one of our core values is #credibility.

We’re not IT folks or private equity investors attempting to force technology into your culture just to make high returns. We’re 3-tier people… and we’re not perfect, but when we talk, you’ll know that we know your business. You won’t have to explain it to us, for once. Isn’t that a good place to start when planning how you’ll track incentives, goals, contests, and activation targets – whether they’re in-house or driven down from your supplier partners.

Designed For You

CPG Data was created and designed by distributor, supplier, and retailer leaders.

Simplify Activation Tracking

We understand the entire Sales Performance Management process and how it impacts everyone in your organization. Albert Einstein drives our mission, "Simple, but no simpler than necessary."

Fast & Easy!

Our design has one goal: protect sales rep's time in the trade. Everything we create must pass the "that was easy" test in real market testing with sales reps!

A Culture of Execution

If it’s tied to variable compensation for sales teams, its in our wheelhouse. Activation goals require photo evidence or “proof of life” in market.

We’ve tracked over 350 million cases across chain, independent, on-premise, and special event/venue channels.

Testimonials

Constant Evolution

We’re not done. Our platform has had new feature releases for 43 quarters in a row! We’re always updating and creating new capabilities based on our distributor partner’s feedback. Together, we’re building the full Sales Performance Management ecosystem that will make you proud to submit your activation results to your supplier partners. Together, let’s show them how amazing your sales teams are! When that happens, we smile and celebrate with you!

We speak with our powerful numbers

Cases
100 M
States
10
Sales Reps
10 K+

Meet Our Team

California
Tracy B. Neal
Founder/CEO
Illinois
Jesse Diaz
President
California
Nate Rodriguez
Data Analytics and Insights Manager
Florida
Jenn Sparks
Director of Operations
Louisiana
Meagan Pearson
Distributor Business Manager
Georgia
Payten Vermilyer
Distributor Business Manager
California
Matt Harms
Controller
Colorado
Shelby Macario
Business Development Representative

Are You Winning at Retail?

Real-time execution data so you can course-correct while it still matters!

Are You Winning at Retail?

Real-time execution data so you can course-correct while it still matters!

PLEASE, GIVE ME A CALL!

My sales team executes everyday and we’re ready to prove it to ourselves!

Quick Jump: Which industry segment do you represent?

Founded in 2013, CPG DataTM is the leader in Sales Performance Management for the 3-tier industry. We’re dedicated to the middle tier, partnering with beverage distributors by providing real time mobile incentive and PFP tracking platform. And because we’re driven by photos that contain 2.3 billion points of data, we’re data science experts too!