In the 4-Box activity plot of sales rep behaviors, securing displays week after week is the greatest and most important discipline of Execution. That’s why our Display Tracking Awesomeness survey is the cornerstone of CPG Data’s Execution Management System!
Improve Ad Tracker Execution
It’s nice to know where you have a display, BUT it’s critical to know where
you DON’T!
Instant Incentive Updates
The #1 change to incentives you can make to get more bang for your buck is
to provide your team with regular real-time updates on how they’re doing!
We are all driven to win, but it helps to know the score!
Historical Execution Analytics
When you know where the displays were, when they were, and how big
they were, then you’ll know where, when, and how big they need to be
next time to exceed your goals!
Effortless Exporting
It’s our job to make you as prepared and informed as possible about
your market execution levels EVERY time you have a conversation with a
retailer or a supplier, especially the BIG ones!
I`m accountable for Execution.
CPG Data was designed by distributor, supplier, and retail leaders who have sat in
your chair and lived your execution problems. Click below to schedule a webinar and
product demonstration with our team!
OUR SERVICES
CPG Data collected execution performance measures against
the 5 most important activities in every supplier business
plan you`ve signed off on.
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Frequency: Weekly (HIGH)
Revenue Driver: Immediate (HIGH)DTA: Display Tracking Awesomeness!
What if you knew your display support of feature results before your retailer?
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Having your sales team use CPG Data is like having a quarterback in the NFL
getting real time photos of the defense in between series. It allows you to
make adjustments WHILE IT STILL MATTERS! -
Frequency: Monthly (MEDIUM)
Revenue Driver: Current (MEDIUM)THS: Tap Handle Survey
This is more than a “supplier compliance” tool. It is the fastest and easiest tap
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handle survey on the market! You’ll love the month over month tracking of
trends by supplier, by brand, by segment, by chain, or by sales territory. CPG
Data’s THS survey is the first comprehensive market share measuring system
for the keg beer! -
Frequency: Monthly (MEDIUM)
Revenue Driver: Immediate (HIGH)NPP: New Product Placement
This survey was created by our first distributor customer who said: “I’m sick
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and tired of paying for new points of distribution and then finding out that the
product never made it to the shelf! Tony says he’s now saving up to 40% on
monthly PFP dollars by paying only against placements that are tracked by
CPG Data’s NPP survey! -
Frequency: Monthly (MEDIUM)
Revenue Driver: Immediate (HIGH)OPP: On Premise Promotions
Are you down with OPP? Or up with OPP? Track all of your on-premise
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promotions with CPG Data’s OPP survey. The summary of promotions by
brand will save your team hours if not days and the insight on where your
resources are going (or not) help you make better allocation decisions that
drive desired results! -
Frequency: Weekly (HIGH)
Revenue Driver: Delayed (LOW)MRG: Manager`s App
We’ve all done it… You see a great display – or a terrible one – at 7:30 AM and by the time you’re with that person so many things have happened that the details are fuzzy and the coaching opportunity has passed. With the MGR survey, managers can “capture & caption” what they see in the market and reference a photo for a fact-based discussion later. CPG Data’s MGR survey is an investment in the development of your people!
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- DTA
- THS
- NPP
- OPP
- MGR
Meet Our Team
California
Tracy B. Neal
President/CEO
Beer Industry Veteran since 1994, Former GM of
MillerCoors and Coors Brewing Company with a
legacy for out of the box solutions and a passion
towards improving execution.
Texas
Robin Cook
Enterprise Account Manager
Former Coors Brewing Company on-premise
manager with experience in business coaching, event
marketing, and distributor management.
California
Melvin Nelson
Distributor Account Manager
20+ years in customer service and sales; managing beverage departments for race tracks, concert
venues, casino properties and NBA arena facilities.
California
Gary Styles
VP of Business Development
40 year executive of the beverage industry. Expertise:
business strategies and development, transaction
negotiations, revenue management and finance.
Colorado
Chuck Zulunas III
VP of Business Development
Beer Industry Veteran since 1982, former
distributorship owner and currently a Beverage
Distributorship Technology Consultant.
Florida
Art Friedman
VP of Business Development
Former GM of Southern Wine & Spirits Florida, Chain
Division and former President and CEO of Gold Coast
Beverage Distributors. Served on distributor advisory
councils for Diageo-Guinness, Heineken USA, InBev,
and MillerCoors.
IN THE PRESS
Most of our customers can be up and running
with CPG Data in less than 48 hours.
There’s no extra hardware to purchase, no
software to load, and no legacy system
integration to manage!
We hope you like your RAS vendor because
we don’t provide RAS and we want you to
keep doing business with them.
CPG Data is a cloud-based service support by
Amazon Web Services with emergency back
up, enhanced security, and dedicated
protocols for a 99.999% uptime guarantee. All
data is stored and accessible for 24 months.